Marketing Mental Models (aka MMM) for young marketers. Post # 6: 👉 Today’s topic: Insights. (All posts under this series can be found here: https://harish.blog/topics/mmm/) 💡 An insight is a “non-obvious customer truth that exponentially increases the leverage of your execution”. It lies at the core of your marketing and growth strategy. Do not start […]

Marketing Mental Models (aka MMM) for young marketers. Post # 5: 👉 Today’s topic: Media planning. (All posts under this series can be found here: https://harish.blog/topics/mmm/) 💡 The Simple rule of Media $$ allocation: Follow customer attention. This is a golden age for marketers/, where we are able to uniquely target our key customers and […]

👉 Today’s topic: Always start with the ‘WHO’.Subtopic: Understand your customer deeply. (All posts under this series can be found here: https://harish.blog/topics/mmm/) 💡 Any marketing plan / strategy / thinking STARTS with the customer. You need to really understand his / her, and get deep into his / her mindset and thinking. Understand the said […]

Marketing Mental Models (aka MMM) for young marketers. Post # 3: 👉 Today’s topic: Growth. (All posts under this series can be found here: https://harish.blog/topics/mmm/) 💡 Growth in business comes from only 2 ways: 1) More customers and 2) More rev per customer. 1) More customers = Adding users at top of the funnel + […]

Marketing Mental Models (aka MMM) for young marketers. Post # 2: 👉 Today’s topic: Brand building. (All posts under this series can be found here: https://harish.blog/topics/mmm/) [Marketing as a craft is extremely logical and conceptually simple. It has become unnecessarily complicated over time because of a cloud of BS wrapped in jargon. This series of […]

Marketing Mental Models (aka MMM) for young marketers. Post # 1. (All posts under this series can be found here: https://harish.blog/topics/mmm/) [Marketing as a craft is extremely logical and conceptually simple. It has become unnecessarily complicated over time because of a cloud of BS wrapped in jargon. This series of posts seeks to lay out […]